Customer Research

We help brands
understand their
customers.

InsightEtc partners with leading consumer brands to design, deploy, and analyse customer research programmes that deliver clarity — not just data.

4.2M
Responses collected
340+
Brand partners
73%
Avg. response rate
42
Countries
Brands we work with
Zara
Sephora
Nike
Uniqlo
H&M
Lululemon
Adidas
Glossier
Gymshark
Mango
Cos
Massimo Dutti
Zara
Sephora
Nike
Uniqlo
H&M
Lululemon
Adidas
Glossier
Gymshark
Mango
Cos
Massimo Dutti
What We Do
Research that moves
the business forward.
We don’t just collect survey responses. We design research programmes tailored to your brand, your customers, and your commercial questions.
01
Research Design
We work with your team to define the questions that matter — then design a survey programme structured to surface clear, actionable answers.
02
Branded Deployment
Every touchpoint carries your brand. Your logo, your colours, your domain. Respondents engage with you — we stay invisible.
03
Respondent Engagement
Our tiered incentive model gives respondents agency over their time commitment, driving response rates that are 4x the industry benchmark.
04
Insight & Reporting
Real-time dashboards, segmented analysis, and quarterly insight reports that translate raw data into strategic recommendations your leadership team can act on.
05
Ongoing Partnership
Dedicated research managers who understand your brand, your market, and your evolving needs. Not a tool — a partner.
“They didn’t just give us data. They told us what our customers were actually trying to say.”
Head of Customer Strategy
European Fashion Retailer
4x
higher response rates
than industry average
Results
What our partners
have achieved.
Real outcomes from real brand partnerships. Every engagement is different — but the impact is consistent.
Fashion Retail
Identified a sizing issue driving 23% of returns
A global fast-fashion retailer used our deep-dive tier to uncover that their online size guide was the primary driver of returns — not product quality. The fix saved millions annually.
-31%
Return rate reduction
Beauty & Cosmetics
Discovered an unserved segment worth £40M
Customer research revealed significant demand for a product category the brand hadn’t considered. The resulting product line exceeded first-year projections by 180%.
£40M
New revenue identified
Athletic Apparel
Redesigned loyalty programme based on actual preferences
Survey data revealed customers valued early access over discounts. The redesigned programme increased repeat purchases and cut loyalty programme costs by 40%.
+47%
Repeat purchase rate
Our Approach
Simple for you.
Sophisticated underneath.
We handle the complexity so your team gets clean, clear insight without managing a research operation.
01
Brief
Tell us what you need to learn. We’ll translate your commercial questions into research objectives and design the right programme.
02
Deploy
We build and launch your branded research programme, integrating directly with your CRM. Live within 48 hours of sign-off.
03
Deliver
Responses flow in. We analyse, segment, and surface the insights that matter. You receive clear recommendations — not a 200-page deck.
“InsightEtc replaced three agencies and two SaaS tools. The quality of insight is incomparable, and our customers actually enjoy the experience.”
Sarah Chen, VP Customer Insights — Global Retail Group
Get Started
Let’s talk about your
customers.

What happens next

A 30-minute conversation with one of our research directors — not a sales rep. We’ll discuss your brand, your customers, and the questions keeping your team up at night.

  • Tailored to your industry and brand
  • Live walkthrough of a branded research programme
  • Honest assessment of whether we’re the right fit
  • No contracts, no commitments at this stage

Response time

We respond to every enquiry within 4 business hours. For enterprise brands, we assign a dedicated research director from your first conversation.